Track chairs:

  • Edith Elkind (University of Oxford, UK)
  • Mohammad Mahdian (Google, USA)


We invite research contributions to the Economics, Monetization, and Online Markets track at the 30th edition of the Web Conference series (formerly known as WWW), to be held April 19-23, 2021 in Ljubljana, Slovenia (

The Web has transformed many traditional businesses: shopping, advertising, finance, transportation, and more. It has also been a platform for new markets such as cloud computing, crowdsourcing, and the sharing economy. This growth highlights the importance of understanding the economics of the Web as we look ahead to the next generation of innovations.

The track on Economics, Monetization, and Online Markets is a forum for theoretical, empirical, and applied research related to the modeling, analysis, and design of Web-related economic activities.

Topics include (but are not limited to):

  • Advertising Auctions, Markets, and Exchanges
  • Fairness and Privacy in Economic Environments
  • Economic Aspects of the Intelligent Web
  • Incentives in User-generated Content: Ratings, Reviews, and Reputation Systems
  • Economics of Cloud Computing
  • Incentives in Network Design
  • The Sharing Economy
  • Economics of Crowdsourcing and Labor Markets
  • Incentives in Gamification
  • Web and Mobile App Ecosystems
  • Online Trading and Computational Finance

Submission guidelines, relevant dates, and important policies can be found at

The Web Conference is announcing latest news and developments biweekly or on a monthly basis. We respect The General Data Protection Regulation 2016/679.